Project overview
A GTM/RTM strategy for a brand new product idea and design for the CSU marketing capstone. I designed the report and worked alongside a talented team to write the contents and pitch the product to mock investors.
Project type
A 50+ page GTM strategy
Year
2026
My role
Design and select contents
Client
Capstone project
Tools used
InDesign for layout, MS Word for import, Photoshop + Illustrator for graphics, and OpenAI Platform for the required AI section
Collateral
Report + presentation
Results
Students submitted a detailed report and then did a 30 minute Shark Tank style pitch to the class, where each student had $1m to divide amongst investments. We secured 1st place with the most funding out of any team.
