Guard Lock

Guard Lock

Project overview

The CSU marketing capstone is a 50+ go-to-market strategy. Here, I'm primarily showcasing my talents in the design of the report, but I also took on writing about the target market, creating product designs, and the market strategy.

Project type

A 50+ page GTM strategy

Year

2026

My role

Typesetting & book design

Client

Capstone project

Collateral

Report + presentation

Results

Students submitted a detailed report and then did a 30 minute Shark Tank style pitch to the class, where each student had $1m to divide amongst investments. We won by a wide margin.

*Please note that the report was split up into sections between team members, so most of it does not have my writing style or original ideas, though we did collaborate on directions to take before delegating writing tasks.

If you want to see my writing and original ideas: I wrote the AI disclosure at the beginning, synopsis on strategy in the Company Analysis section (p. 7), the IFAS, EFAS, and SFAS overview (not the filled in tables) (p. 20), all of chapter 3 on strategic direction (p. 26), price in the Market Strategy section (p. 31), and product in that same section (p. 33). I was also responsible for using ai to create the ai generated section, a requirement for one page in the report. the report includes disclosures and transparencies for how I used it which I also wrote.

*Please note that the report was split up into sections between team members, so most of it does not have my writing style or original ideas, though we did collaborate on directions to take before delegating writing tasks.

If you want to see my writing and original ideas: I wrote the AI disclosure at the beginning, synopsis on strategy in the Company Analysis section (p. 7), the IFAS, EFAS, and SFAS overview (not the filled in tables) (p. 20), all of chapter 3 on strategic direction (p. 26), price in the Market Strategy section (p. 31), and product in that same section (p. 33). I was also responsible for using ai to create the ai generated section, a requirement for one page in the report. the report includes disclosures and transparencies for how I used it which I also wrote.